Google’s enterprise DSP inside Google Marketing Platform — largest scale for open-web + YouTube/YouTubeTV buys, integrated with Google Analytics/Ad Manager for cross‑channel planning and measurement.
Rank HistoryAVG#1.3
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.65.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.59%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#1.3
Independent, enterprise DSP known for wide open-web reach, strong CTV capability and log‑level transparency (widely cited as the largest independent DSP).
Rank HistoryAVG#1.9
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.72.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.75%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#1.9
Amazon’s programmatic buy platform (on‑ and off‑Amazon inventory) with deterministic shopping signals and growing CTV/streaming reach — a top omnichannel DSP in recent analyst rankings.
Rank HistoryAVG#2.8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.65.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.61%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#2.8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.70.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.66%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#4
Microsoft’s buy‑side products (historically Xandr / Invest) provide enterprise programmatic and CTV capabilities with strong publisher partnerships and Microsoft data integrations.
Rank HistoryAVG#5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.71.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.61%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#5
CTV‑first demand solution for buying streaming/connected TV inventory on Roku and partner publishers; used for reach and TV‑style measurement.
Rank HistoryAVG#9.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.52.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.57%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#9.5
Commerce- and retargeting‑focused platform that now offers broader DSP/retail‑media capabilities for ecommerce advertisers.
Rank HistoryAVG#7.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.54.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.48%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#7.6
AI‑driven performance DSP (Quantcast Advertise) built on a proprietary audience graph for real‑time performance optimization across display, video and CTV.
Rank HistoryAVG#9.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.42.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.42%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#9.1
European‑headquartered DSP with integrated data and measurement tools, used for programmatic display, video and CTV in EMEA and globally.
Rank HistoryAVG#10.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.51.0
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.58%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#10.5
Global DSP used for omnichannel buys (CTV, display, social) and enterprise campaign orchestration.
Rank HistoryAVG#7.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.46.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.32%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#7.6
Omnichannel DSP popular for native, display and CTV planning with strong contextual and audience tooling.
Rank HistoryAVG#10.3
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.47.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.63%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#10.3
Adtech company offering Adelphic DSP for omnichannel programmatic buying with a focus on identity and deterministic household-level targeting.
Rank HistoryAVG#13.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.40.4
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.31%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#13.6
Programmatic platform emphasizing localized, addressable and geo‑targeted campaigns (including DOOH and CTV); popular with performance buyers and SMB/agency teams.
Rank HistoryAVG#13.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.34.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.45%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#13.6
Media‑operations and programmatic DSP that centralizes planning, activation and unified reporting across programmatic, search and social for agencies/enterprise teams.
Rank HistoryAVG#14.3
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.38.6
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.49%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#14.3
Infillion relaunched MediaMath after acquisition — offering a composable, agent‑friendly DSP/activation stack aimed at transparency and modular integrations.
Rank HistoryAVG#12.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.6
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.62%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.6
Omnichannel marketing platform with programmatic capabilities — strong where search/social commerce and programmatic cross‑channel activation converge.
Rank HistoryAVG#16
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.68.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.82%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#16
Programmatic native and CTV ad platform offering native, display and video programmatic buying with a focus on creative‑first, publisher‑friendly formats.
Rank HistoryAVG#17.7
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.26%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17.7
Performance‑focused Connected TV platform (Performance TV) that positions TV as a measurable performance channel for advertisers and SMBs.
Rank HistoryAVG#16.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.27.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.25%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#16.5
Self‑serve programmatic platform/DSP aimed at SMBs and agencies for display, video and CTV activation with simpler onboarding and transparent pricing.
Rank HistoryAVG#17.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.29.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.33%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17.1
Comcast/FreeWheel buy‑side suite (Buyer Cloud / FreeWheel DSP) and Beeswax bidder heritage — focused on premium CTV and TV‑level programmatic buying.
Rank HistoryAVG#12.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.46.4
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.0.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.33%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.5
