Global market leader for payroll and HCM across small, mid‑market and enterprise (RUN for small business; Workforce Now and Vantage for larger customers); strong compliance, tax-filing and global payroll scale.
Rank HistoryAVG#1.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.72.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.83%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#1.1
Large incumbent specializing in small and mid‑market payroll, benefits and PEO services (Paychex Flex is the primary product for payroll/HCM). Strong footprint and long history in payroll outsourcing.
Rank HistoryAVG#2.2
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.51.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.55%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#2.2
Enterprise and large‑midmarket HCM and payroll provider (UKG Pro, Ready) with deep workforce management and payroll features for complex, hourly and unionized workforces.
Rank HistoryAVG#7
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.67.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.60%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#7
Global HCM with real-time payroll processing (Dayforce) used by large and distributed employers for continuous calculations and compliance.
Rank HistoryAVG#6.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.55.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.36%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#6.5
Workday’s payroll capabilities for large enterprises, tightly coupled with Workday HCM for consolidated HR, payroll, time and analytics in the enterprise segment.
Rank HistoryAVG#7.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.68.0
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.66%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#7.5
Enterprise HCM with Employee Central Payroll and deep global payroll/integration capabilities; used where SAP ecosystem and advanced global payroll/automation are required.
Rank HistoryAVG#8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.62.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.53%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#8
Payroll tightly integrated with QuickBooks accounting; dominant choice for many US small businesses and recently expanded into a broader QuickBooks Workforce HCM offering for SMBs and mid‑market.
Rank HistoryAVG#3.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.53.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.32%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#3.1
Payroll‑centric HCM for mid‑market and larger employers that emphasizes employee self‑service and an integrated single‑vendor payroll/HR stack.
Rank HistoryAVG#6.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.50.0
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.41%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#6.1
Cloud HCM and payroll for the mid‑market with strong integrations (time, benefits, accounting) and an emphasis on user experience for HR teams and employees.
Rank HistoryAVG#9.6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.47.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.52%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#9.6
Mid‑market HCM + payroll provider focused on simplifying payroll, onboarding and people analytics for growing businesses.
Rank HistoryAVG#12.2
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.34.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.38%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.2
Cloud‑native payroll + benefits + core HR designed for small businesses; rapidly grown SMB customer base and notable revenue / customer milestones. Popular for simplicity and automated tax filings.
Rank HistoryAVG#5.7
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.60.6
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.88%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#5.7
Modern integrated platform combining payroll, HRIS, IT/device management and finance integrations; favoured by tech-forward SMBs and fast-growing companies for single‑pane-of-glass admin.
Rank HistoryAVG#6.9
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.51.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.53%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#6.9
Global payroll and EOR platform focused on consolidating payroll across countries with native payments, compliance and analytics for international workforces.
Rank HistoryAVG#12.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.32.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.30%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.5
Market leader for global payroll, contractor payments and EOR services — especially for companies hiring internationally and paying a mix of employees and contractors.
Rank HistoryAVG#11.4
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.53%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#11.4
Established PEO offering payroll, benefits administration and industry‑specific HR services for small and mid‑sized businesses; frequently chosen by SMBs that want full service outsourcing.
Rank HistoryAVG#16
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.27.2
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.40%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#16
Large PEO & HR services provider that handles payroll, HR administration and benefits for SMBs through a co‑employment model and concierge services.
Rank HistoryAVG#17.3
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.22.6
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.13%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17.3
Primarily an HRIS that offers payroll (and partners/integrations to run payroll) — popular for core HR, onboarding and reporting with payroll capabilities for SMBs.
Rank HistoryAVG#17
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.47.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.57%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17
Mid‑market HRIS with integrated payroll and benefits administration — popular where HR and payroll are required in a single platform.
Rank HistoryAVG#17
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.50%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17
Value-oriented full‑service payroll for small businesses and accountants (transparent pricing and easy tax filing), frequently recommended for small employers needing reliable, low‑friction payroll.
Rank HistoryAVG#17.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.49.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.100%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17.1
Budget‑friendly, US‑focused payroll for small businesses (simple UI, optional tax‑filing service); commonly chosen by very small companies and new businesses.
Rank HistoryAVG#19
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.0
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.0.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.68%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#19
