Industry‑dominant publisher ad server + exchange used by the vast majority of large publishers for inventory management, unified auctions, reporting and yield control. (widely cited in industry market share and analyst reporting).
Rank HistoryAVG#1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.65.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.59%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#1
Amazon’s supply‑side suite (Unified Ad Marketplace, TAM, APS services) — strong incremental demand and identity/addressability features for publishers; named a Leader in recent SSP analyst coverage.
Rank HistoryAVG#3.7
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.65.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.9.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.61%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#3.7
Publisher‑first SSP with strong header‑bidding, omnichannel (web/app/CTV) capabilities and sizable global demand.
Rank HistoryAVG#3.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.59.3
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.74%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#3.5
Independent sell‑side platform strong in video and CTV after the Rubicon/Telaria/SpotX lineage; major global programmatic footprint.
Rank HistoryAVG#2.7
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.60.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.8.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.60%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#2.7
Transparent, header‑bidding focused exchange/SSP used widely by premium publishers for low‑latency yield management.
Rank HistoryAVG#4.8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.57.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.6%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.60%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#4.8
Independent SSP and exchange known for inventory quality controls, fraud mitigation and header‑bidding support.
Rank HistoryAVG#6
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.48.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.7.1%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.36%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#6
Comcast‑owned premium video/CTV monetization platform focused on premium publisher partnerships and TV‑scale buyers.
Rank HistoryAVG#8.4
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.46.4
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.33%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#8.4
Enterprise sell‑side and marketplace technology (AppNexus lineage) integrated into Microsoft’s advertising stack; used by publishers for advanced programmatic workflows and direct deals.
Rank HistoryAVG#8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.71.1
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.6.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.61%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#8
Native and programmatic creative + SSP capabilities, known for viewable native/video ad formats.
Rank HistoryAVG#8.9
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.36.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.7%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.26%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#8.9
Global out‑stream video marketplace and SSP, widely used for video and native monetization across publishers.
Rank HistoryAVG#10.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.40.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.5.2%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.34%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#10.5
Mobile/app‑focused SSP with global demand coverage and a strong presence in in‑app monetization.
Rank HistoryAVG#11.8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.47.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.61%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#11.8
Criteo’s publisher monetization solutions (including header‑bidding and RTB connectivity) leverage retail and conversion data.
Rank HistoryAVG#12.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.54.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.4.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.48%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.1
Publisher monetization suite and SSP focused on independent publishers and content creators.
Rank HistoryAVG#13.9
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.52.7
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.8%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.76%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#13.9
Native inventory and programmatic SSP capabilities (Sharethrough) and Equativ (formerly Smart AdServer) provide integrated publisher tools across Europe.
Rank HistoryAVG#15.2
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.31.9
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.3.3%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.35%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#15.2
Adform provides an integrated advertising platform that includes an SSP/ad server and ID‑first solutions for publishers, popular in EMEA and for programmatic addressability initiatives.
Rank HistoryAVG#12.8
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.51.0
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.58%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#12.8
Contextual advertising and programmatic supply capabilities with an SSP/marketplace for brand‑safe inventory.
Rank HistoryAVG#16.4
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.30.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.2.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.25%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#16.4
Mobile ad platform with SSP capabilities and extensive in‑app reach, especially in Asia and emerging markets.
Rank HistoryAVG#15.5
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.39.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.9%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.36%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#15.5
Publisher monetization partner/SSP alternative focused on direct-sell optimisation and programmatic yield — widely adopted by independent publishers (high publisher count per industry crawls).
Rank HistoryAVG#18
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.47.5
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.4%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.100%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#18
Experience and attention‑focused SSP and ad unit provider that optimizes for attention metrics and premium demand.
Rank HistoryAVG#17.1
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.27.4
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.1.0%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.36%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#17.1
Addressability‑focused SSP and publisher platform that emphasizes cookieless identity, audience curation and supply‑side signal activation.
Rank HistoryAVG#19
Serplock RatingSerplock Rating is our score for how visible a brand is in ChatGPT for this category. Higher is better. The highest scores belong to brands ChatGPT recommends most often here.31.8
Share of VoiceShare of Voice is a brand's share of recommendations compared to other brands in this category. Higher is better. A leading share means ChatGPT points users to that brand more than competitors.0.5%
ConsistencyConsistency is how often ChatGPT includes a brand in this category from week to week. Higher is better. Reliable presence means steady visibility in AI answers.34%
Average AI RankAverage AI Rank is the typical position ChatGPT gives a brand in this category over time. Lower is better. Brands users hear about most often rank closer to #1.#19
